About
Strategy and soul, from one person
I’m Carolin Mallmann. Marketing has been my craft since 2009. Coaching, NLP and shamanism became my second path. Vibe & Viral is where both come together.
My story
Why Vibe & Viral exists
I spent many years in SEO and online marketing, in agencies and in-house teams in Berlin and Hamburg. I learned how search engines think, how content gets found and how brands grow.
Along the way I noticed how often marketing put numbers before people. At the same time my own path led me to NLP, coaching and shamanism, and I saw how much calmer and more honest growth can feel.
Vibe & Viral is my answer to that. I help founders with a personal business become visible in a way that fits who they are. Today that includes a content system trained on their voice and a website that AI search tools can understand.
My path in marketing
More than 15 years of hands-on experience
I hold an MSc in Marketing, and I have worked on SEO, content and social media from the inside.
2009 to 2011
SEO at The Reach Group and intosite
Where it all started: my first years in SEO, in Berlin and Hamburg.
2012
Consultant at BBDO
Consulting at one of the big agency networks, in Hamburg.
2013 to 2015
Senior SEO Consultant at Searchmetrics
Consulting work in SEO, in Berlin.
2015 to 2017
Head of SEO and head of department at Ströer media brands
Responsible for SEO and later for the Women & Lifestyle department.
2017 to 2019
Head of Marketing at Medlanes
Content, content management and social media became part of my daily work.
Since 2019
Freelance marketing and my own brands
Online marketing and social media for tectrain, websites for other founders, marketing and blog articles for the Neures Akademie and the NLP-Zentrum Berlin. Today I run three brands of my own on the system I offer here.
Beyond marketing
Why I understand founders who work with people
I’m also an NLP trainer, coach and shamanic practitioner. I know what it means to run a business that lives from trust and personal connection, and how much energy it costs to stay visible next to the actual work.